MARCH 2, 2021 SPOTLIGHT ON THE INTERSECTION OF BUSINESS AND PHILANTHROPY WITH CATHRYN COUCH FOUNDER AND CEO CERES COMMUNITY PROJECT Cathryn Couch will be joining us on March 2 at 4:30 p.m. to share her insights as part of our Intersection of Business and Philanthropy series. She is the founder and CEO of Ceres Community Project, a nonprofit working to foster health by connecting people to one another and a healthier food system. Ceres provides 150,000+ organic medically tailored meals annually to low-income people struggling because of a health challenge. Youth volunteers grow food and prepare the meals as part of the youth development, culinary, and food system education program. Ceres has trained a dozen communities across the United States and in Denmark to replicate their model. Couch is a founding member of the California Food is Medicine Coalition, a six-agency collaboration conducting the first statewide medically tailored meal pilot for Medicaid members. In 2020-2021 Ceres was one of four agencies that conducted large-scale randomized control trials for medically tailored meals at Kaiser Permanente. Couch is an advisor to the Aspen Institute's Food & Society initiative, a Food Lab member at Google, and contributed to the Rockefeller Foundation's 2020 Reset the Table report. She also helps lead Hearts of Sonoma County – a collaborative working to reduce heart attacks and strokes; and participates in Marin HEAL and Marin Food Policy Council, and the California Food & Farming Network. Couch is a CNN Hero and has been a finalist for The Robert Wood Johnson Foundation's Community Health Leaders Award, a finalist for the James Irvine Leadership Award, and a Red Cross Adult Humanitarian Hero for Northern California. She holds an MBA from the University of Michigan. We will be hearing about her insights on the blurring of the distinction between Business and Philanthropy. In recent years many nonprofits have increasingly adopted business means while businesses are increasingly pursuing philanthropic values as part of their business practices. Regardless, at the end of the day, a nonprofit needs to be organized to support the capacity to respond to improve the human experience. Cathryn has embraced this blurring head-on and applied her management skills for clarity for all stakeholders. In her words, "Supporting the three-legged stool to deliver the mission, ensure that staff and volunteers are taken care of and raise funds to establish a foundation for long-term financial sustainability." Register to learn more about Cathryn and apply her business leadership and strategic vision for Ceres Community Project.
MARCH 2, 2021 SPOTLIGHT ON THE
INTERSECTION OF BUSINESS AND PHILANTHROPY
WITH CATHRYN COUCH
FOUNDER AND CEO
CERES COMMUNITY PROJECT
Cathryn Couch will be joining us on March 2 at 4:30 p.m. to share her insights as part of our Intersection of Business and Philanthropy series. She is the founder and CEO of Ceres Community Project, a nonprofit working to foster health by connecting people to one another and a healthier food system. Ceres provides 150,000+ organic medically tailored meals annually to low-income people struggling because of a health challenge. Youth volunteers grow food and prepare the meals as part of the youth development, culinary, and food system education program. Ceres has trained a dozen communities across the United States and in Denmark to replicate their model.
Couch is a founding member of the California Food is Medicine Coalition, a six-agency collaboration conducting the first statewide medically tailored meal pilot for Medicaid members. In 2020-2021 Ceres was one of four agencies that conducted large-scale randomized control trials for medically tailored meals at Kaiser Permanente. Couch is an advisor to the Aspen Institute's Food & Society initiative, a Food Lab member at Google, and contributed to the Rockefeller Foundation's 2020 Reset the Table report. She also helps lead Hearts of Sonoma County – a collaborative working to reduce heart attacks and strokes; and participates in Marin HEAL and Marin Food Policy Council, and the California Food & Farming Network.
Couch is a CNN Hero and has been a finalist for The Robert Wood Johnson Foundation's Community Health Leaders Award, a finalist for the James Irvine Leadership Award, and a Red Cross Adult Humanitarian Hero for Northern California. She holds an MBA from the University of Michigan.
We will be hearing about her insights on the blurring of the distinction between Business and Philanthropy. In recent years many nonprofits have increasingly adopted business means while businesses are increasingly pursuing philanthropic values as part of their business practices.
Regardless, at the end of the day, a nonprofit needs to be organized to support the capacity to respond to improve the human experience.
Cathryn has embraced this blurring head-on and applied her management skills for clarity for all stakeholders. In her words, "Supporting the three-legged stool to deliver the mission, ensure that staff and volunteers are taken care of and raise funds to establish a foundation for long-term financial sustainability."
Register to learn more about Cathryn and apply her business leadership and strategic vision for Ceres Community Project.
